The ROI is real.
$23 back for every $1 spent on professional staging
Why Thoughtful Staging Is One of the Smartest Investments a Seller Can Make
Staging has always made intuitive sense. A well-designed space photographs better, shows better, and sells a lifestyle rather than square footage. But every now and then, the data catches up to what great stagers already know.
RESA's Q1 2025 report tracked 84 staged and sold homes and found that sellers saw an average return of $23.34 for every $1 invested in professional staging. That's not a rounding error. That's a result.
The question worth asking isn't whether staging works. It's what makes staging deliver that kind of return.
The answer has everything to do with intention.
Staging that earns those returns isn't decoration. It's design thinking applied to a specific home, a specific buyer profile, and a specific market. It starts with questions: Who is likely to fall in love with this property? What architectural features deserve to be the focal point? What furniture scale makes this room feel the way it actually is? What story does this home tell when it's done right?
That's the difference between placing furniture and staging with purpose.
At Ivy Lane, every project gets a fresh eye and a considered hand, because the home on Mapleton doesn't stage like the new construction in LoHi, and it shouldn't. Buyers aren't buying square footage. They're buying a feeling. Our job is to make sure they feel it the moment they walk through the door.
The $23.34 return is real, and it's attainable. It comes from staging that treats the home as what it is: a premium product that deserves premium presentation.
If you're a seller or a realtor preparing to list, we'd love to show you what that looks like in practice.
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